nugg.ad itself does not post the adverts you see online. We offer website providers a technology that enables them to deliver advertising based on your interests. To achieve this, nugg.ad uses general information based on your internet use. As a result, the adverts you see are more relevant to your areas of interest as opposed to random insertion of adverts.
It works like this: nugg.ad provides an estimated profile of a website visitor who is for instance likely to be male/female, aged between 20 and 30, and interested in travel, sports and consumer electronics. The provider responsible for the selection and display of the ad banner on the web page is then less likely to display advertising for garden accessories. They will tend to insert adverts for a new electronic device that allows sports enthusiasts to record and analyse their sporting activities. To do this, the nugg.ad technology monitors the surfing habits of internet users: this means that the number of website hits in various subject areas is counted. However the specific internet addresses you have visited are not recorded.
nugg.ad stores within the browsers of your device (eg. PC, Netbook or Smartphones) cookies with relevant website related information regarding your browsing behaviour. These cookies have a lifespan of 26 weeks. The d-cookie as well as the dp-cookie are used for 'target group analysis' and contain a count of the number of times you visit in different topic areas. The ci-cookie stores how often specific advertisements were displayed to you. This general information regarding your surf behaviour can be used by nugg.ad across websites.
Sensitive areas such as religion, health or sexuality are not monitored. Furthermore no other data is recorded. In particular nugg.ad never stores information relating to your name, postal address, email or IP address. nugg.ad cannot make a link to you as an individual from the count data in the cookie. We use data protection-friendly technology and a sophisticated anonymisation system, which means that we have no way of finding out who the user viewing a particular page actually is.
If you access a page with nugg.ad technology, we can use it to create a general profile of the adverts most likely to be of interest to you.
Interest-based advertising from nugg.ad is useful to advertisers because it increases the effectiveness of advertising. This may reduce the number of adverts placed, and you as a user benefit likely from being shown less advertising. You also have the advantage of seeing fewer ads that do not appeal to you.
Depending on frequency, we categorise your interest in a particular subject area as “High“, “Medium“ or “Low“. (You can find out more about categorisation here)
|High||More than 10% of your web hits are in that subject area|
|Medium||More than 5% of your web hits are in that subject area|
|Low||Fewer than 5% of your web hits are in that subject area|
If you are interested in having advertising even more relevant to your interests displayed on web pages, then you can select Opt-In here to continue theme-based analysis of your usage habits. By giving your consent via the opt-in button, the Opt-In cookie will also be set within the browser of your device. The lifespan of this cookie is a total of one year. If previously collected nugg.ad cookies (see above) are present in the browser of your device, by setting the Opt-In cookie the following will happen: With your permission the nugg.ad cookie lifespan is lengthened to 1 year (calculated from the moment the cookie is set). Information stored on nugg.ad cookies prior to Opting-In is retained and will be deleted upon the expiration of cookie (maximum 1 year). Additionally, in the near future nugg.ad will be giving you the ability to access additional features related to these cookies such as profile editing.
You have the right to prevent the recording of information by the nugg.ad system at any time by exercising your right to opt out. If you have already given your consent, you can also cancel it at any time, effective there after. An Opt-Out will also be stored in a cookie in your browser's device with a lifespan of 10 years. However if you delete the cookies from your Internet browser, the Opt-Out cannot be detected by our system any more. Of course you can also terminate our theme-based analysis of your surfing habits at any time by deleting the cookies from your browser after every Internet session.